Subject code: LB5824
Perhaps the most difficult task for organisations is to discover market opportunities that are "undiscoverable" for other firms in the industry. As evidenced in many industries, technology, innovation, and competitive advantage are a powerful trio. Yet, it is sometimes difficult to bring discipline to the process of innovation, R&D spending, and technology investment. Clearly, business leaders must be prepared to assess coming waves of technology, their impact on business process, and their impact on relationships with suppliers, customers, and competitors. This MBA Global subject provides a strategic perspective of technology/innovation management and its impact on the competitive positioning of the firm. We will examine tools and techniques that help leaders understand emerging trends and the opportunities/threats they may present to prevailing business models. We will also examine how organizations design and implement creative responses to the marketplace. You will use these techniques and become an active participant in the innovation process. No matter how creative or (non-creative) you may consider yourself, the techniques of this course will help you become a more effective manager of business innovation.
Upon completing this subject, you will be able to:
Examine tools and techniques to implement creative responses to the marketplace
Apply a strategic perspective to technology information management to establish a competitive business position
Assessment for this course will occur at various times across the seven-week study period. Tasks may include online quizzes, discussion board activity, portfolio development, case studies, reflection, literature reviews presentations and reports. Feedback will be provided to you throughout the study period as well as a final grade at the conclusion of the study period. Click here to find out more about this subject's assessments.
This subject forms part of Organisational Leadership & Management - one of three key areas studied in the online Master of Business Administration Global.
Please note, course structure and content are subject to change. For information on all course subjects download the course guide.