Data Science and Strategic Decision Making

Subject code: MA5840:03

Businesses typically collect large volumes of data with relative ease. However data are often meaningless until they are analysed for trends, patterns and relationships and then become useful information. This subject is designed to provide an integrated knowledge for understanding and managing information resources, building basic business intelligent system, interpreting business statistics, and developing practical decision models. It will equip students with decision-making tools and illustrate their applications. Acting on information to develop solutions and support decision-making is a key business skill.

Software platform: various but will strongly recommend SAS 

Learning outcomes

  • Critically evaluate information as an organisational resource and identify issues in managing data/information/knowledge
  • Apply graphical and numerical tools for organising, analysing, interpreting, and presenting data Design, build and test computer based models for planning, decision making and control of
  • business problems, Interpret model results, and make recommendations to stakeholders Demonstrate the ability to integrate the knowledge of data science and associated tools with the
  • knowledge of accounting and finance.


Assessment for this course will occur at various times across the seven-week study period. Tasks may include online quizzes, discussion board activity, portfolio development, case studies, reflection, literature reviews presentations and reports. Feedback will be provided to you throughout the study period as well as a final grade at the conclusion of the study period.

This is one of the interdisciplinary subjects studied in the online Master of Data Science

Please note, course structure and content are subject to change. For information on all course subjects download the course guide.

Download Course Guide

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