Subject code: LB5722
Marketing Strategy, Analytics and Development is a fast paced subject providing a comprehensive understanding of marketing roles and functions within an organisation and the marketplace. This MBA Global subject introduces students to branding concepts at a personal branding level and builds skills to enable the completion of more complex strategic marketing planning and application at an organisational level. The underlying message contained in this subject is the need to always use marketing data, supported by sound theoretical knowledge, to make informed decisions concerning the introduction, innovation or discontinuance of market offerings. Students are introduced to different types of marketing data and gain experience with management level reporting tools. The subject is positioned for those aspiring to Executive and C-Suite career pathways. The subject accommodates those new to marketing and provides extension opportunities for those with prior marketing knowledge through developing skills in leading marketing change. The subject considers the future development of marketing through exploring the application of commercial skills to non-commercial environments.
Upon completing this subject, you will be able to:
- Critically analyse the task of marketing
- Examine the major functions that comprise the marketing tasks in organisations
- Apply marketing concepts to real life marketing situations
Assessment for this course will occur at various times across the seven-week study period. Tasks may include online quizzes, discussion board activity, portfolio development, case studies, reflection, literature reviews presentations and reports. Feedback will be provided to you throughout the study period as well as a final grade at the conclusion of the study period. Click here to find out more about this subject's assessments.
This subject forms part of Global Perspective & Strategy - one of three key areas studied in the online Master of Business Administration Global.
Please note, course structure and content are subject to change. For information on all course subjects download the course guide.