Subject code: LB5722
The role of marketing management in organisations is to identify and measure the needs and wants of consumers, to determine which targets the business can serve, to decide on the appropriate offerings to serve these markets, and to determine the optimal methods of pricing, promoting and distributing the firm’s offerings. This subject enables you to integrate the objectives and resources of the organisation with the needs and opportunities of diverse markets, regardless of your location or industry.
Upon completing this subject, you will be able to:
- Examine the major functions that comprise the marketing tasks in organisations
- Apply marketing concepts to real-life marketing situations
- Develop a deep understanding of the applicability of the marketing concepts within the context of any specific business problem
Assessment for this course will occur at various times across the seven-week study period. Tasks may include online quizzes, discussion board activity, portfolio development, case studies, reflection, literature reviews presentations and reports. Feedback will be provided to you throughout the study period as well as a final grade at the conclusion of the study period.
This subject forms part of Global Perspective & Strategy - one of three key areas studied in the online Master of Business Administration Global.
Please note, course structure and content are subject to change. For information on all course subjects download the course guide.