Multinational Corporations and International Markets

Subject code: LG5132

Multinational Corporations (MNCs) are, beyond a doubt, among the most powerful global forces, maintaining footholds and assets across international boundaries – and in some cases, annual revenue exceeding the GDPs of small nations. This subject will familiarise you with the organisational structures of MNCs, the local-regional-global nexus of MNC operations environments, and crucial aspects of social-corporate responsibility. Through critical analysis of case studies, you will learn about operations and management in multinational/transnational environments.

Learning outcomes

Upon completing this subject, you will be able to:

  • Compare mature and emerging markets of MNCs in the local, regional and global nexus
  • Critically examine operations, management and marketing of MNCs
  • Identify and analyse social corporate responsibility of MNCs.

Assessment

Assessment for this course will occur at various times across the seven-week study period. Tasks may include online quizzes, discussion board activity, portfolio development, case studies, reflection, literature reviews presentations and reports. Feedback will be provided to you throughout the study period as well as a final grade at the conclusion of the study period.

Please note, unit structure and content are subject to change. Contact your JCU Online student advisor on 1300 535 919 for more information based on your particular circumstances.

 

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